For Upway, Europe’s largest platform for professionally refurbished e-bikes, we brought “A Deal So Good” to life through a playful, character-driven campaign.
From the first read of the script, the project called for a production that could balance performance, visual storytelling and a strong sense of fun. A 20-person crew came together across production, direction, cinematography, styling, sound and post-production to bring the campaign to life.
Beyond the hero film, we developed multiple cutdown versions, key visuals and social snippets, extending the campaign across different formats and touchpoints.
The result is a fast-paced campaign that turns Upway’s offer into an entertaining story, built around two memorable characters and a playful take on the world of e-bikes.
Client: Upway · Hussam Moustapha
Produced, Directed & Edited by: KIOSK - Gizem Elci & Can B. Ozturk
Cast: Biker: Till Gerstenberger & Bandit: Kai Seekings
DOP: Muratcan Gokce
1st AC: Nedim Dedecan
Gaffer: Mali Donmez
Production Manager: Sercan Bas
Audio: Ilgar Gokhan
Styling: Duygu Kutluca
Hair & Makeup: Jobaz
Production Assistants: Dominika Morag & Yagmur Alsan
Runner: Etka Ozcan
Color Correction: Bora Goksingol
Music: Jin Kolektif